Skip to content

Taste and Design: Blending herbs to get good taste

June 20, 2012
  • The Wise Herb Company portfolio of products have complicated mixtures of herbs and spices.  Complicated, not just in functionality, their physical appearance and form, but also in taste profile.

  • There are many important factors to designing a product that people want to eat or drink.  Two things worth mentioning here are HEALTH FUNCTIONALITY and TASTE.

  • The objective of our R&D department was to design a product that can help with health functionality but also taste good at the same time. Ayurvedic doctors help to get the proportions right for health functionality.  This is where art and science meet to get the proportions of herbs and spices just right.  We talk in depth about the health and scientific functionality but the products have to taste good too.  We believe our R&D department and the doctors have done a great job but you have to make your own mind about that…

Just look at the number of taste descriptors for Liquorice alone:

  • sweet anise, licorice, mimosa
  • anise fragrance
  • anise seed oil
  • sweet aniseed, basil, fennel, raspberry, green
  • sassafrass
  • fresh green, waxy vegetable skin

The R&D team, including Ayurvedic Doctors have done a great job to design the infusions to taste great and have the desired health functionality.” Dr A. Ward (InnOrbit España)

About these ads
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 57 other followers

%d bloggers like this: