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The Innorbit Journey (The Grocery Trader)

April 13, 2011

The Innorbit Journey (from The Grocery Trader)

InnOrbit, led by Dr Ketan Joshi, creates functional products following Ayurvedic Principles, using Natural Herbs and Spices from the Himalayas.

Ketan works alongside a team of experts (including a medical Doctor, a Pharmacist and an Herbalist) to launch the products globally.

The first products were a range of infusions, and other products will be launched during 2011 and beyond and this article talks about the journey that Ketan took to do this.

The Quest for Health

Ketan Joshi has 20 years experience in creating and launching Innovative Food & Drink products globally for large FMCGs.

He explained to us how the Innorbit journey began:

“I witnessed the health ‘revolution’ first hand and how the big food companies were focusing on new scientific findings and breakthrough ingredients.  I was also aware of the growing interest in traditional natural remedies.  The benefits of these plants and herbs were being ‘rediscovered’ by the world, science was playing catch-up to create products to help with vitality and better health, and this is where the Innorbit journey began!”

The Journey

Between 2006 and 2008, the Innorbit team went to the mountains of North India, observing the locals who had a healthy lifestyle using plants and herbs with beneficial ingredients for different functions like energy, weight management and memory enhancement.

One-to-one interviews enabled Innorbit to collect valuable information and samples of the plants being used by the local people.  Armed with this data, they approached the leading Traditional Ayurvedic doctors and began working with them to create proprietary blends -using pure Herbs and Spices from the region-, which were then brought to Switzerland to be developed into novel products.

Infusions were the first of the Innorbit range of Ayurvedic products to be launched.  Every part of the process is 100% natural, using back to basics methods: wild handpicked herbs, which are sun-dried, cleaned, hand-cut, blended and packed. In this way, Innorbit are designing products that are meeting the demand in the growing Alternative Health Market sector.

The Infusions – The first products

One of the many advantages of an infusion is that the delivery of the active ingredients into the blood stream is fast.

Up&Go, Slim&Fit, Young&Fun and Calm&Relax are the first infusions they developed and, amongst their many properties, can help:

  • To control weight;
  • Sportsmen and women to prepare and recover;
  • To relax after a stressful day;
  • People who want a longer, fuller and more active life.

Innorbit have also carefully designed unique Delivery Packs and Formats, which will have wide appeal.

Shoot for the Stars

For 2011, Innorbit have taken their Ayurvedic infusion and concentrated it in a 60 ml shot.

InnOrbit Up & Go Shot is designed for an Instant Energy Boost to keep you Alert for at least 3 hours after consumption…Watch this space as the Innorbit journey continues!

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