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Size Inflation & Counting the Calories: From The Economist

April 4, 2012

The Economist finds that the average British size-14 pair of women’s trousers is today more than four inches wider at the waist than a size 14 in the 1970s, and over three inches wider at the hips. This means that today’s size 14 fits like a former size 18; a size 10 fits like an old size 14.

A study by myprotein.com has shown the deceitful habits of British men. The truth-stretching statistics are revealed with 21% of them claiming to regularly underplay how many calories they consume.

Calories (noun):

Tiny creatures that live in your wardrobe and that sew your clothes a little bit  tighter every night (thanks to Squawk Point for spotting this!)
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